SAP CRM ONLINE TRAINING

www.magnifictraining.com - "sap crm(customer relationship management)"
Online Training contact us:+919052666559,+1-6786933475 or
[email protected] By Real Time Experts from
Bangalore,India,USA,Canada,UK, Australia,South Africa.

SAP CRM consists of Three main modules.

Marketing - ( Pre-Sales )
Sales
Service - ( Post-Sales )

Marketing : Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities
Campaign management - This includes different campaigns like e-mail, phone and other forms of customer engagement programs.
Trade Promotion Management -
Segmentation - Segmentation is the process of segregating your customers/leads/opportunities into different segments. This is used to effectively use the available time and resources on a targeted marketing plan.

Sales : Sales involves the OTC Cycle ( Order to Cash ) cycle excluding the logistics part. So this effectively includes
Order Management - This includes order management, contracts management, quotation management and other sales related activities.
Billing - This includes the billing of the orders created. Billing can either be done in ECC or in CRM. SAP CRM is specifically suited for Service related Billing.

Service : Service Module involves most activities that are involved in SAP ECC's SM & PM Modules. They include
Service Order Management
Repairs & Returns Management
Service Contracts Management
Equipment and Installed Base Management
Channel Management : There are many ways through which these services can reach the customer. In SAP CRM terminology, these "ways" are called CHANNELS . And managing these channels is called Channel Management. Examples of channels include Internet, e-mail, Field Applications, e-Commerce, CIC etc.