Why use video marketing?

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By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. With online video quickly becoming a key means for people to satisfy their information and entertainment needs. Small businesses that fail to include it in their internet marketing strategies will do so at their own risk.
Video is the future of content marketing. That is, if it's not the here and now. When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other website, apart from Facebook. One in three people view at least one online video a week – that's a weekly audience of more than 100 million people in the US alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?