Lead Gen Essentials - Twitter

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John: Hi, it’s John Nieuwenburg with W5 Business Coaching and today we’re talking with Mark Bossert of Top Local Rankings. Hello to you Mark

Mark: Hi John, how are you?

John: Doing well thanks for asking. So today Mark, we wanted to talk about how Twitter fits into your lead generation activity. So how can I get more leads by using Twitter?

Mark: Sure, that’s a great question and I have a bit of a presentation to take us through the builds on what we talked about last couple weeks ago, we missed a week because of some technical glitches on the Hangouts scene, but let me just do a quick screen share here, bear with me and we’re going to start off with a bit of a review. Just let me know when you can see that John?

John: Perfect

Mark: Ok, so last week we, or two weeks ago, we talked about identifying that target customer or target market which is essentially narrowing it down to that specific person, then going backwards from that and then a point of conversion. You know, what are we looking for? Are we looking for a email address or to sign up for our newsletter? Are they buying something? I come into a store, what’s our conversion point, then what is the funnel that we create to take someone through to that conversion point and that can be complicated or very simple. In this case, it’s going to be pretty straightforward and then find how do we find and connect with that target customer. So that’s a quick review from a couple weeks ago.

So why would we want to even consider something like Twitter? There’s people will say, there’s only a hundred million users, they’ve actually signed up 1.3 billion people on Twitter. There’s only a hundred million or so per day only using it, but it actually proves out that Twitter is very effective. It’s the number two way for business-to-business lead generation, only LinkedIn is better and twitter is quite a bit less expensive. LinkedIn is also effective and we’ll get into that later. So generally, you can target the right people that you want on Twitter but also structurally, Twitter can show you what a market is interested in and what people are talking about right now. So that makes it out of a veritable super powered kind of way of really targeting the right people with your message. So, how does it actually work? You can search profiles to find what groups your target is interested in. You can literally look at what are people, who do they like, what groups they belong to, what’s their general interest and see if you developed out your customer avatar or target market really quite well, you’ll know that somebody’s who’s interested in X aligns with who your target market is.

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