Getting Leads- User Acquisition

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John: Good Day, it’s John Nieuwenburg with W5 Business Coaching and today we’re talking with Mark Bossert of Top Local Lead Generation. Mark how’re you doing today?
Mark: Just great John, how are you?
John: Good. We’ve been chatting over the last few sessions about lead generation and conversion; you wanted to dig in a little deeper on that today.
Mark: Yeah, we’re going to just dig into maybe some of the steps of identifying that target market a little bit better, like what, how do you specifically do that and then how do you find the channel in order to take advantage of getting in front of those people. So, I’m just going to do a quick screen share here, bear with me, see if this works.
John: Got it.
Mark: And I’m going to flip this up so hopefully that’s full screen
John: No I still have you
Mark: Ah, o.k. so that is definitely not working so we’ll just play this, how about, can you see this now? They’re getting leads
John: No, you know, hold on
Mark: I wonder if it quit, yeah it did, the screen share quit here, so let’s just we’ll just leave it like this and we’ll go through the steps here. Not as elegant as I wanted but hey it’ll work. So getting leads user acquisition or conversions if you want to call that, the reason I’m calling it user acquisition is that we’re going to try and drill down into that one person, some people call it a persona, I really like the idea of digging into who is this, what’s an example of a person that you might already know because that way it becomes a little bit more tangible rather than just making something up. You know, how do we deliver value, what, like what are we, what’s the purpose of all this stuff is, we want to create a product or service that delivers value to a subset of people that’s your target market, this is just a bit of a reminder and number two, we want to get in front of those people regularly in the right way. So here we’re digging into the steps of doing that, so what channel would be possibly use. There are so many I’ve just outlined a few here, blogging, Facebook, Twitter, Instagram, YouTube Search?; how do we determine which one? Well, that’s determined by what is the people who are in our target market actually using so we’re going to dig into in the next minute or two about how we find that but it’s also important to realize that sometimes your product or service might determine it exactly so in the example I have fresh in my mind is like a restoration company.

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