Jay Geier's Scheduling Institute

Jay Geier developed the Scheduling Institute concept when employed as Vice President of Marketing for a large private practice in Georgia. Geier’s marketing produced a lot of calls to the practice, but the calls were not translating into new patients. Jay became aware it didn't make any difference how many calls his marketing produced if the individuals picking up the telephones didn't know how to convert these types of calls into brand new patients. With this awareness the idea driving the Scheduling Institute was created. Jay Geier put in the coming years researching telephone calls made to the practice and assessing a variety of methods for dealing with these calls. Finally, calls started to result in brand new patients, with as many as 601 new clients scheduled in a single week.
https://www2.simembers.com/ - The Scheduling Institute Members Login
https://www.youtube.com/user/schedulinginstitute - The Scheduling Institute Youtube Channel
Jay Geier spoke at conferences while establishing the Scheduling Institute’s first product: a self-study kit, coined the New Patient Generation System, that taught medical professionals the best way to leverage their most precious asset - their office staff. The self-study kit was initially unveiled in 1997. Although the kit was doing the job and health professionals were ever-increasing their new patients, Jay could see that the self-study kit on it's own didn’t deliver adequate accountability for several health professionals. In 2005 the Scheduling Institute put in place its first membership program, which included telephone accountability for doctors as well as their office personnel.
In 2006, one doctor realized that he was never going to take the time to implement the self-study kit on his own, so he asked The Scheduling Instiute to go to his practice to employ the guide and train his organization face to face. Right after coming back from the training, Geier could tell that using in-office trainings seemed to be incredibly effective for a practice’s growth and engagement, yet knew that he was not willing to personally travel across the country to train practices. Alternatively, he personally picked and qualified Scheduling Institute’s “Certified Training Specialists”, and began providing in-office trainings - coined “On-Site Trainings” - to clients.
http://www.bbb.org/atlanta/business-reviews/business-consultants/the-scheduling-institute-in-alpharetta-ga-27249878 - The Scheduling Institute on BBB