Jay Geier's Scheduling Institute

The Scheduling Institute was developed by Jay Geier when working as V . P . of Marketing for a big private practice in Georgia. Jay Geier's marketing produced a lot of telephone calls to the office, however the telephone calls weren't translating into new patients. Jay understood it did not make any difference the number of telephone calls his marketing generated if the people responding to the telephones were not sure the way to turn these telephone calls into brand-new patients. With this understanding the theory behind the Scheduling Institute was created. Jay Geier put in the next few years understanding phone calls made to the practice and testing a variety of methodologies for dealing with these calls. Ultimately, telephone calls started to produce new patients, with as much as 601 new clients scheduled in one week.
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Jay Geier spoke at conferences while developing the Scheduling Institute’s very first product: a self-study kit, termed the New Patient Generation System, that taught health professionals the best way to control their most precious asset - their staff members. The self-study kit was initially unveiled in 1997. Even though the system was working and health professionals were growing their new patients, Jay could see that the self-study kit alone didn’t deliver sufficient accountability for a lot of health professionals. In 2005 the Scheduling Institute implemented its very first membership program, which integrated telephone accountability for doctors and their staff members.
In The Year 2006, one doctor realized that he was never going to take time to put into practice the self-study kit by himself, so he asked The Scheduling Instiute to go to his own practice to employ the system and teach his company in person. Soon after getting back from the training, Geier could tell that having in-office courses was incredibly effective for a practice’s growth and engagement, but knew that he wasn't willing to personally travel across the country to teach practices. Instead, he personally selected and qualified Scheduling Institute’s “Certified Training Specialists”, and began offering in-office trainings - coined “On-Site Trainings” - to clients.
http://www.bloomberg.com/profiles/companies/0883766D:US-scheduling-institute-inc - The Scheduling Institute on Bloomberg