EchoAI: Turning Ads into Conversations

What if your ad could actually talk back?

With EchoAI, we built the first conversational video ad format trained on brand content, so your audience can ask questions, explore offers, and engage without ever leaving the video.

In this full-length interview, our experts break down the story behind EchoAI:
· Nikhil Jain, VP Insights & Marketing Solutions – on how EchoAI transforms advertising from one-to-many to one-to-one, delivering real-time insights and brand-safe conversations.
· Luis Ryder, Head of Creative Studio – on why AI doesn’t replace creativity, it amplifies it, making ads faster, smarter, and more engaging.

You’ll learn:
· Why EchoAI was created
· How it empowers both brands and users
· What it means for creativity, brand safety, and consumer insights
· How AI and human creativity can work together to shape the future of advertising

EchoAI isn’t just a new format. It’s a new way to connect.

Connect with Us:
· Website:
https://www.dailymotion.com/advertising
· LinkedIn:
https://www.linkedin.com/showcase/dailymotionadvertising/

Subscribe to Dailymotion Advertising for more expert insights into the future of consumer behavior, media, and marketing strategy.