Daily Case - Renault: From Attention to Intention

Watch the exclusive interview with Renault, OMD, and Dailymotion Advertising as they break down the results of the groundbreaking Renault R4 Echo AI campaign.

In this video, we sit down with the leaders who launched the world's first conversational advertising campaign. Discover the strategy, the challenges, and the game-changing results that are redefining how we measure advertising performance.

Go beyond the numbers and hear directly from the experts about the shift from passive ad exposure to active consumer dialogue.

Read the full Success Story: https://dailymotionadvertising.com/case/renault/

In This Video:
▶️ Céline Gassiat, Responsable pôle Media at Renault
▶️ Damien Prybis, Digital Director Strategy & Investment at OMD
▶️ Julian Gellier, VP Sales France at Dailymotion Advertising

What You'll Learn:
🚘 Why Renault chose to pioneer conversational advertising for the R4 launch.
🚘 How OMD shifted the measurement of success from impressions to intent.
🚘 The technology behind Echo AI and how it transforms the user experience.
🚘 The real consumer questions that revealed invaluable insights into the purchase journey.

About Echo AI:
Echo AI is Dailymotion Advertising's pioneering format that embeds trained conversational AI directly into video ads, allowing consumers to ask questions and receive instant answers without leaving the experience.
Learn more about EchoAI: https://dailymotionadvertising.com/article/echoai/

Connect with Us:
· Website:
https://www.dailymotion.com/advertising
· LinkedIn:
https://www.linkedin.com/showcase/dailymotionadvertising/

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