Daily Case - Renault: World's First Conversational Ad

Most people saw the ad. Some people completed it. But these people? They wanted to know more. Watch the 60-second motion design video that breaks down the world's first conversational ad campaign.

In partnership with Renault and OMD, Dailymotion Advertising launched a campaign that didn't just talk, it listened. This video visualizes the results of the groundbreaking Echo AI campaign for the Renault 4 E-Tech Electric, showing how we moved beyond vanity metrics to measure what truly matters: purchase intent.
See the data come to life as we illustrate the shift from 3.3M impressions to thousands of qualified conversations.

Read the full Success Story: https://dailymotionadvertising.com/case/renault/

Campaign Results Visualized:
▶️ The Reach: 3.3M impressions
▶️ The Attention: 82% completion rate
▶️ The INTENTION: Thousands of unique conversations and real consumer questions about price, range, and test drives.

This is the future of advertising metrics, visualized.

About Echo AI:
Echo AI is Dailymotion Advertising's pioneering solution that embeds conversational AI directly into video ads, allowing consumers to ask questions and receive instant answers without leaving the format.

Connect with Us:
· Website:
https://www.dailymotion.com/advertising
· LinkedIn:
https://www.linkedin.com/showcase/dailymotionadvertising/

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