Dr. Barton on Tuition Costs

When looking at tuition costs, it's very important to decide as a college or university, are you going to compete based on price, are you going to compete based on the quality of your education, are you going to compete based on the recognition of your brand. And in reality, you need to actually be doing all of that. And part of that is recognizing that you've got to have a good scholarship program. You don't want to compete just based on price. So you've got to be able to have a tuition structure and a tuition level that makes sense for your institution compared to where it is in the marketplace. But at the same time, it can't be priced so high that you exclude so many students who would possibly like to attend your college or university.