Dr. Barton on 'Raising Capital' Campaigns

With a lot of opportunities to talk to development professionals at colleges and universities, the number one rule we provide is to "get out of the office." Don't get trapped in all of the meetings and things that go on in the college campus, because if you're not out of your office meeting with donors, talking with potential prospects who are interested in your institution to provide gifts and support for your institution, you will not be successful.