CONSUMER BEHAVIOUR HAS CHANGED

Advertising Week Europe. Session from David Lean Room on Tuesday, 3/19/2013
The world we live in has become increasingly dominated by the pace of technological change which in turn has brought about behavioural change unprecedented in our lives.
The ways in which humans communicate, the speed with which we learn and ingest information, our ability to compute and understand snippets of information, is fundamentally changing the relationship between Consumer and Commerce.
Ben Jones National radio broadcaster (Global, BBC) & Creative Director, MAPLE STREET STUDIOS
Kelaine Blades VP Global Marketing, 7DIGITAL
Mark Creighton CEO, MINDSHARE UKNick Ellsom Founder, FAST THINKING
Charles Dundas MD UK&I, REPUCOM
Alasdair MacDonald Partner, ACCENTURE ANALYTICS
Jennifer Roebuck Multichannel Marketing Director, FRENCH CONNECTION
Rupert Staines MD Europe, RADIUMONE