The Changing Relationship Between TV and Advertising

Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013
Television has been at the forefront of advertising for over 50 years. Its power to create shareholder value remains undiminished. Channel 5 and guests will be debating how the medium can continue to grow by examining the way programmes are funded, the way advertising is traded and the way advertising is integrated with content. To develop eye catching advertising strategies that deliver mouth-watering business results, will also require a new spirit of collaboration between advertisers, agencies, broadcasters and programme makers. Come and be part of the debate to discuss how we get there.
Pippa Glucklich Managing Director, STARCOM
Agostino Di Falco Partnerships Director, CHANNEL 5
Claire Heys Director of Brand Partnerships & Licensing, ENDEMOL
Matthew Wright TV Presenter, THE WRIGHT STUFF
Nick Bampton Commercial Sales Director, CHANNEL 5
Nick Samwell-Smith Creative Director, ENDEMOL