BRAND GENESIS - IN THE BEGINNING

Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013.

Most businesses start doing before they start saying. That’s when your brand is born. We believe that for many companies, what your brand means to your customers can be found in the early days of growth.

In this session, Toby Horry (Managing Director of Dare) will guide you through the act of doing rather than saying and the impact that it can have on your business. Linda Grant (Managing Director of Metro) will demonstrate how the media brand has focused on what it has always done for its customers to drive growth in the changing media landscape. Linda has a unique perspective on the Metro business, having been part of the launch team in 1999 and returning to lead the business over a decade later in 2011.