Apple expected to increase prices

Apple is preparing to increase prices across parts of its product lineup as rising memory chip costs continue to squeeze the technology industry. The surge in demand for AI-powered devices has pushed chip prices higher, while supply chain challenges have added further pressure. CEO Tim Cook said the company has tried to absorb the extra costs but can no longer shield customers completely. Industry analysts expect future Apple devices, including upcoming iPhone models, to become more expensive as manufacturers invest in advanced AI capabilities. Apple is not alone, with several major technology companies also facing higher production costs and pricing pressures.

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