Zippo - #ShareThePain

Have you ever lost a Zippo lighter? Do you know somebody who has? Did it hurt?

If you can answer "yes" to any of these then you need to get to www.sharethepain.com where you can commiserate with our grief-counselor-meets-tough-guy, Jax 'No Pain' McFlame. While immune to physical pain, the emotional pain of losing a Zippo lighter can break him.

Jax want to hear about the lighters you've lost so he can start you through the healing process. Jax may have some strong opinions about what you've lost. Head to www.sharethepain.com or to Twitter to #ShareThePain and see what he has to say.

Creative agency: DevriesSLAM/Architect
Film Production: Hungry Man
Director: Azam
Executive Producer: Rodrigo Castello
Producer: Fernanda Laignier
Creatives: Azam / Rachel Le Feuvre
Editor: Jair Peres
Director of Photography: Dudu Miranda
Sound Design: Finger NY
Post production: Finish London