Which words matter to you?

Which words stick in your head because they are funny, meaningful or just plain daft? We went into Nottingham’s Market Square to ask passers-by which words matter to them and this is what happened... Look out for a certain Impractical Joker and the Mayor of Leicester!

Thank you to all the lovely people who agreed to take part in filming.

Video concept by Camilla Zajac, Green Light Copywriting
Video filming and production by Jamie Burton, Bebu Creative