What's Inside Chicago's Lost Playboy Penthouse?

Note Pro：https://bit.ly/4vOUyTW
Discover more：https://bit.ly/4uce1vQ
10% code: ITS10

Note Pro: https://amzn.to/3OUPDA0
NotePin S: https://amzn.to/4ydj4zh
10% code: AS2LJCEE

In the heart of Chicago, a towering Art Deco masterpiece stands as a monument to two completely opposite Americas. Originally conceived as a pristine shrine to "purity and cleanliness" for a global soap empire, this landmark eventually became the headquarters for one of the most controversial counterculture brands in history.

In this episode, we explore the dramatic transformation of 919 North Michigan Avenue. From its "shadowless" architectural engineering and the world's most powerful aviation beacon to its mid-century rebirth as an adult wonderland, we uncover the secrets of the executive penthouse and the cultural war it sparked between Chicago's traditionalists and the era of Hugh Hefner.

#chicago #history #architecture

Support the Channel by becoming a member 👉 https://youtube.com/channel/UCzIZ8HrzDgc-pNQDUG6avBA/join

Request an episode here 👉 https://forms.gle/siuafjjyP8iHjQ2MA

IT’S HISTORY - Weekly Tales of American Urban Decay as presented by your host Ryan Socash.

https://www.youtube.com/playlist?list=PL2NN2rktA4yMZ4vmNaA3KpsS5KXLj3xVN

» Subscribe: https://youtube.com/@ITSHISTORY?sub_confirmation=1
» Listen podcasts: https://ffm.bio/itshistory

» CONTACT
For brands, agencies, and sponsorships: itshistory@thoughtleaders.io
Click here to book a sponsorship with me http://thoughtleaders.io/reserve/its-history

» DISCLAIMER
Some media elements in this video are used under the fair use provisions of U.S. copyright law (Title 17, Section 107) for purposes of commentary, criticism, and education. If you believe your image or content was used in a way that violates your rights, please contact us at copyright@videobrothersmusic.pl

» CREDIT
Scriptwriter - Ryan Socash
Editor - Karolina Szwata
Host - Ryan Socash


» NOTICE
Some images may be used for illustrative purposes only - always reflecting the accurate time frame and content. Events of factual error / mispronounced word/spelling mistakes - retractions will be published in this section.