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what is UTAUT theory.

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what is UTAUT theory.

S
saad accounting expert

4 Views • May 04, 2023

Description

UTAUT stands for Unified Theory of Acceptance and Use of Technology. It is a theoretical framework developed by Venkatesh, Morris, Davis, and Davis in 2003 to explain and predict individuals' intentions and behavior towards adopting and using new technologies.
The UTAUT model suggests that there are four main factors that influence an individual's adoption and use of technology: