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what-is-ecpm-how-to-calculate-ecpm

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AdTech by Sam

6 Views • Feb 20, 2023

Description

eCPM, or effective cost per thousand impressions – estimates the revenue for each thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000

Learn More: https://adpumb.com/blog/what-is-ecpm/