What does the Plus stands for in Batteries Plus ?

http://www.batteriesplus.com
Many stores have batteries in their name, but they don't have all the pluses of Batteries Plus. Like 30,000 batteries plus 10,000 light bulbs plus experts who can install and test batteries plus recycle batteries and bulbs. So don't settle for a store called batteries something or other. Batteries Plus has the Pluses you deserve. Batteries Plus. Find the battery or light bulb you need to replace, at the replace it place.