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Last year saw National Beverage Company (NBC), an enormously successful Palestinian Coca-Cola/Cappy franchise company, reflect upon its support of community initiatives over the years and how its business has gone from strength to strength. In this follow up article, Middle East Business has been back to see the exciting developments that have occurred recently to this "local and global" business. This business report was produced jointly with Palmedia (www.palmedia.ps).
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