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World-renowned animator BARRY PURVES has returned to directing commercials with SEE WHAT MANCHESTER'S MADE OF, the first ever TV advertising campaign for Manchester commissioned by Cityco, Manchesters City Centre Management company. The commercial produced by Loose Moose Productions will be shown from 12th November on Granada TV, to tie in with the Christmas light switch-on.

It was shot with a digital stills camera using a combination of multiplane and table top setups. In true Barry Purves style, all effects were shot in-camera with very litte post production. It features over 200 objects borrowed and bought from Manchester stores including a designer handbag, jelly beans, toy train, cocktails, a designer shoe and a hot water bottle capturing the diversity of the Christmas experience in Manchester city centre. The products come to life, dancing around on the screen to a catchy guitar-based tune, forming images and shapes to represent shopping, food, culture and transport.