The Pace - Dua Lipa and Jaguar - Technology

The British singer-songwriter Dua Lipa has launched a ground-breaking collaboration with Jaguar.

Music fans and stars from across Europe, including DJ Armin van Buuren, supermodel Doutzen Kroes and actress Alix Bénézech attended an exclusive gig at Sugar City in Amsterdam. The event kicks-off a series of Jaguar events across Europe, called The PACE: Season One, which celebrate the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.

Using Jaguar’s custom-made software, Dua created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.

Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass. The track has already become the most remixed song in history.