Lamborghini Urus SE Performante Design Preview in Studio

The Urus SE Performante is the latest heir to a lineage that began in 2012 with the unveiling of the first concept car at the Beijing Auto Show and continued with the first production model which made its debut in 2017, marking a milestone in Lamborghini history and achieving immediate commercial success.

In 2022, the Urus family doubled with the introduction of the S and Performante versions, followed by the Urus SE, which in 2024 became the second pillar of Automobili Lamborghini’s high-performance electrification strategy. Each model represents an evolution not only from a technical standpoint but also in design.

For the Lamborghini Urus family, Lamborghini’s Centro Stile transferred the aesthetic philosophy of the Sant’Agata Bolognese brand to a Super SUV, creating a new segment in terms of styling as well.