The MINI Cooper Oxford Edition

No city in the world embodies the MINI brand quite like Oxford, in the UK. The classic MINI was first built here in 1959, and since 2001, the BMW Group has produced the modern MINI at the same facility. With the MINI Cooper Oxford Edition, the brand pays tribute to its British roots by incorporating the iconic Union Jack into a number of design details on the latest edition of the 3-door MINI Cooper.

From the very beginning, MINI has demonstrated that a big personality can fit into a compact package. Born from the creative vision of Sir Alec Issigonis, the classic MINI was surprisingly spacious, had a distinctive design, and felt right at home cruising the city streets. It quickly became a style icon, and now, as part of the BMW Group, it represents a modern evolution of Issigonis’s original vision. MINI strikes the perfect balance between its illustrious heritage and contemporary innovation. Today, the MINI continues to have a strong presence both on city streets and in pop culture worldwide.

The MINI plant in Oxford holds a central place in the history and identity of the MINI brand. The plant is not just a production facility, but the spiritual home of MINI and a continuation of the brand's British roots. The MINI Cooper Oxford Edition embodies these values ​​to celebrate 25 years of the modern MINI.