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THE FUN THEORY / THE WORLD'S DEEPEST BIN

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THE FUN THEORY / THE WORLD'S DEEPEST BIN

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fartmosphere

107 Views • Jul 07, 2010

Description

Volkswagen asked us to create a campaign that would generate interest around BlueMotion Technologies. A series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW made it easier to choose an eco car by making them more fun to drive. Our solution was a theory, focusing on the thinking behind the cars; that the easiest way to change human behaviour for the better is by making it fun to do.