EVIAN BABIES

- June 2009 An international online remix competition of “Rappers Delight” launched the campaign, followed by 2 viral teasers 'Baby Moonwalk' and 'Baby Breakdance', posted on YouTube and blogs across the world. - 3 July 2009 The Rollerbabies film is launched on the YouTube home pages of the 7 core Evian markets (France, UK, US, Canada, Germany, Japan, Belgium), simultaneously posted on blogs and sent to the press worldwide. - From 10 July To maintain the momentum of the campaign, bonus videos - a Making of, an Interview of the babies - were posted on YouTube, blogs and the evian website. RESULTS * 102,000,000 hits for the campaign as a whole * 62 million views for the Rollerbabies film * 18 million views for the viral teasers and the bonus films * 35,000 blog posts. * 500,000 fans on Facebook * 130,000 comments online. * The Guinness World Record for the most viewed online ad ever.