Springnet 654 - SXSW 2012 - sojolife

Blendology Limited, the interactive event solutions company, announced the launch of SoJoLife interactive event solution at SXSW in Austin, Texas. The SoJoLife team showcased the cool and simple to use SOJO™ branded gadgets and demonstrated how easy it is to make real-life connections just by ‘tapping’ two SOJOs together and adding those connections to online social networks.

The SoJoLife interactive event solution was developed to provide brand and event managers a new way to engage with their customers during and after events, create customer value and deliver measurable results,” stated Bill Munday, CEO of Blendology. “Businesses spend more than $520 billion on branding and advertising each year, with $7 billion spent on promotional campaigns that provide little or no way to measure their effectiveness. SoJoLife enables brand managers to engage with customers on multiple levels for a single promotional spend.”
SoJoLife interactive event solution consists of:
SOJO branded give-away gadgets with patented ‘tap’ technology
SOJO interactive media hubs
Branded web page with interactive timeline for users to view and add their SOJO connections to social networks and engage with brand communities
The SOJO Brand Manager Platform which illustrates SOJO connection activity and trends via a dashboard display..
SOJOs require no external infrastructure to operate and are on price point par with other event give-aways. No pre-registration is required – they simply work. SOJOs are robust, low cost and can be distributed en masse to everyone attending an event.
The SOJO Brand Manager Platform enables brand managers and event organizers to view a timeline of connection activity; view SOJO Hub interactions, analyse event user behaviour; and identify brand advocates.