Snowball challenge

With a limited budget, create a buzz on internet to renew the image of Motorola by targeting young people (one of the main target consumer concerning mobile phones, that is to say the ones between 15 and 35 years old).
The Motorola snowball challenge proposes to young people to realize their own video clip. They just have to write " My phone is not has Motorola " on their chest, then, enter in a public place and find a maximum of people to lynch them with snowballs.
To participate, the applicants have to publish their movie on Youtube. The video clip witch get the biggest amount of people wins a journey offered by Motorola.