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Smarter Marketing: Turning Data into Services
I
IBMAugust2012
6 Views • Aug 29, 2012
Description
At the IBM CMO CIO Leadership Exchange in New York, Terry Jones, founder of Travelocity.com and chairman of Kayak.com, talks about how companies can turn data into something that is useable and helpful to their customers. To learn more about Smarter Marketing, visithttp://www.ibm.com/smartermarketing
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