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I Wanted to Create this video for those that still don't know or understand the Power of Social Media...
This LinkTree will take You to All SM Master Classes:
https://linktr.ee/FreeSocialMediaLearning

I have these answers are from Wikipedia:
Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks.The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features such as:

Social media are interactive Web 2.0 Internet-based applications.
User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.

The Different Types Of Social Media Platforms To Serve Ads:
Social networking (Facebook, LinkedIn, Google+).
Microblogging (Twitter, Tumblr).
Photo sharing (Instagram, Snapchat, Pinterest).
Video sharing (YouTube, Facebook Live, Periscope, Vimeo).