SEO Leeds

Just because a blog post or a video doesn’t have as much permanence as a fully SEO-optimised homepage doesn’t mean you shouldn’t think about it strategically. You don’t want to have someone spend hours writing blogs on a vague brief only to decide three months down the track that you want to change tack completely.
Content calendars also ensure that your content is delivered in a uniform manner. Maybe that means that your blog posts are all approximately the same word count, so readers know what they’re signing up for when they open a post to read it. There could be consistency in the approach you take to headers — maybe your ‘thing’ is that all your subheadings are quotes from Shakespeare, or you simply commit to all blogs having one fresh header every couple of paragraphs for the ease of skim readers.
Ultimately, if nothing else, it’ll help you stay organised — so rather than scrabbling at the last minute to think of something to write or even develop a video about, you’ll have everything laid out ahead of schedule. There’s still plenty of work to be done in creating each piece of content, but don’t underestimate how much time can get sucked into racking your brain trying to think of a good idea when the pressure’s on!