Save Water and It will Save You

Maharashtra faces drought like situation every year. Ground water levels have been falling rapidly and natural streams drying up early, sourcing of water for household purposes is also an undaunting task Did you know laundry consumes 38% of household’s water? Over rinsing is one of the major reasons of water wastage.
The Brand saw this as an opportunity and through its new variant helped reduce water usage.
Rin joined hands with Lokmat the leading daily in Maharashtra, To raise awareness about water conservation amongst consumers.
The campaign had multiple phases to drive habit change amongst consumers.