Ride'Em Wear

Ride ‘em Wear Inc. 2006 to Present
CFO
Brand creation, marketing and advertising of product. Sales to customers by internet and on-site events.
Purchasing, treatment, graphic designer of all advertisement and designer of clothing. Accounts receivable and payable, acquiring new businesses to place inventory in retail locations. Hiring and training of all employees, sourcing of all textiles.
Ride’Em Wear, located in Rancho Belago California is an existing, small, custom designed clothing manufacturing company. Ride’Em Wear started as a clothing line in the cowboy and cowgirl western culture.
Launched, in December of 2006, Ride’Em Wear is the brainchild of entrepreneur, Terry Wells. This pioneer understood that the style, comfort and originality are only part of what makes Ride’Em Wear clothing
so unique. The signature collections that Identify the sport activities that you may participate in is what makes Ride’Em Wear a brand that has created a new found interest in fashion.
Ride’Em started as a gift. The gift was a horseshoe sculpture of a cowboy with a lasso.
Terry saw the gift as an innovated idea to create a new style of western attire. Terry’s vision became broader when envisioned that the horseshoe sculpture logo which serves as the “I” in Ride’Em can turn into several additional signature clothing collections that include;
all events and activities in the equine world, motorcycles, skate boards, surf boards, BMX bicycles, skiing and cycling just to name a few.