Reputation Marketing

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Reputation Marketing
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites The global influence of the online reputation is enormous for a small business - over 80% of surveyed individuals prefer to do business with a company that has positive reviews. Accredited institutions such as banks and investors will most likely look at a business' online reputation to see if it is good for a loan. In today's non private social society, it would be plausible to see that one's business could be affected by what people say about it or the owner or employees online.