Radiomeuh - rebranding motion graphics

RadioMeuh is an independent web radio known for its carefully curated, ad-free music selection. However, its current image, heavily rooted in a traditional mountain aesthetic, no longer fully reflects its identity or the quality of its sound.
This rebranding project stems from that disconnect: modernizing the visual identity to realign it with its true essence, a contemporary, music-driven, and curated radio experience.
The goal is to reinterpret alpine codes through a more modern lens, moving away from clichés to build a lifestyle-oriented, creative, and urban image that can reach a broader audience.
Ultimately, the aim is to position RadioMeuh as a modern alternative to streaming platforms, a seamless, no-interruption “mood radio” designed for everyday listening.