Product Designer Abhijit Bansod

This video (unfinished though) was produced when I was working in RETV- a niche real estate television channel based in Bangalore....However, the final cut couldn't be done due to closure of RETV....Apologies for that...

This is dedicated to Abhijit Bansod- a quirky designer who thinks not just out of the box, but out of the whole carton. His products are not only prism to a whimsical wit and a love of surprise, but they also conjure pain and emotion. They escape the Pandora's box of mere functionality to beautifully revealed stories and poems…and interact with their users, heightening creativity and imagination. Emotions underline his products, giving them inspired meaning. He believes in infusing deeper meaning into his creations. In his studio, the story is scripted before the designs are born. These vivid stories kindle the audience, overlaying the familiar with the new and surprising. (source:http://www.studioabd.in/about-people.html)