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Persona Development: Delivering Targeted and Engaging Conten

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Persona Development: Delivering Targeted and Engaging Conten

D
Design Reactor

33 Views • Jun 18, 2009

Description

New ways to engage with audiences through rich media content and applications is the topic in this video discussion between Design Reactor CEO, Leon Papkoff, and Vice President of Client Services, Scott Kellner. In addition to rich media, they examine using personas to align specific content through web interaction and the digital values that make content more engaging.

Keywords & Tags

#design #reactor

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