Pass It On

: ‘Pass it on' is the first film celebrating the Artois family of beers. It features the new strapline 'pass on something good' which describes the care and craftsmanship that Artois passes on both to the consumer and to the future Artois brewers.

The film depicts an intimate village pub in a timeless continental world. We are invited to witness a close community engaging in gestures of kindness; from passing the forgotten hat of an elderly gentleman along from hand to hand, to lending a young man a comb when a pretty young woman enters the room.

These caring acts serve as an analogy for the care that has been passed on from the Artois brewery over six centuries.