Oracle Lighting Increases Repeat Purchase Revenues by 154% - Case Study

Objectives and Challenges
- Improve customer retention
- Increase in repeat purchase rate

The Solution:
With the objective to establish a stronger connection with customers & to maximize revenue through repeat purchases, Oracle Lighting implemented their VIP Rewards program using Zinrelo’s modern-day loyalty rewards platform.

With the VIP Rewards Program, Oracle Lighting migrated to points-based promotions instead of cash discounts leading to improved profitability, increased repeat purchases and revenues.

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