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Online Reviews
Description
http://youtu.be/kizuSPD0pNI
How Important Are Online Reviews?
In the digital age, online reviews have largely taken the place of the word-of-mouth referrals. After all, it may be easy to ask your neighbor who mows his lawn, but harder to find someone you know who has ordered a pink infant-sized baby jumper from a fair-trade website in the past year. With the Web, potential buyers can seek out online reviews of products and services offered by various companies all around the world -- including people who have frequented your business in the past. So it's easy to see why positive reviews are like gold, while negative ones can be toxic and dangerous.
How Important Are Online Reviews?
In the digital age, online reviews have largely taken the place of the word-of-mouth referrals. After all, it may be easy to ask your neighbor who mows his lawn, but harder to find someone you know who has ordered a pink infant-sized baby jumper from a fair-trade website in the past year. With the Web, potential buyers can seek out online reviews of products and services offered by various companies all around the world -- including people who have frequented your business in the past. So it's easy to see why positive reviews are like gold, while negative ones can be toxic and dangerous.
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