Navigating a website: An eye tracking example

http://www.customerexperiencelabs.com/services/eye-tracking/

This clips shows an eye tracking session of a participant who uses three navigational features to shop. This participant was looking for a Valentine's Day gift on the FTD flowers website. This video shows the shopping of a 66 and female behavior on FTD. This participant uses three navigation features while shopping: the main promotion, links on the bottom of the page, and the drop down menus from the navigation.