Multivariate Testing on Mobile App Advertising

Multivariate testing (or 'multi testing') is an advanced form of A/B split testing. This is a killer strategy to ad effectiveness. LeadBoltApps is now the first Mobile Ad Network to offer this advanced feature, enabling App Developers and Publishers to improve their eCPM revenue from apps!

Multivariate testing involves setting up alternate versions of text, colours and other visual assets and then testing all combinations simultaneously to determine the highest performing ad settings for your users. The results are often surprising and unexpected.