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Pinaywife.com is an online dating site, popular primarily in the Philippines, the United States, the United Kingdom, Saudi Arabia, Bahrain and Europe. The company, based in Honolulu, Hawaii, generates revenue through advertising. The site is free to use, solely draws its profit from advertisements. According to Alexa.com’s site traffic tracking, Pinaywife.com attracted 3.5 million visitors in February 2011.

Paul Jones, CEO and Founder of Halikana Inc.., first conceived the idea in 1999 from his own experience as an American expatriate in the Philippines. Observing many local girls with foreigners, he got the idea to launch a free dating targeting to match Filipinas with Western men.

In 2009, Pinaywife became a full-time business with a staff of 3 people, Jones, his wife Jing, and a programmer. They ran the site independently until 2010, when Jones hired other employees at his new office in Tagbilaran, Bohol, in the Philippines. The hard work soon paid off and in 2011, Pinaywife was awarded the Best Asian Dating award by the Internet Forum.

On March 21, 2012, Pinaywife joined the Halikana network along with other themed free dating sites. Since the launching of the Halikana Network, the free sites have gained popularity due to the additional global exposure. The site remains among the most popular and offers 100% free membership.

Pinaywife now employs 32 people, including programmers, advertising managers, and customer service representatives. The site also relies on volunteers members to monitor forums and sort through the 50,000 new photos that come in addition to its own 24/7 security monitoring. Pinaywife also remains a leader among the sites with more marriage and relationships and regularly publish the success stories of upcoming wedding celebrations. Each day thousands of single men and women join the adventure and help maintain Pinaywife as the leader in Asian dating.