Monginis

Breakthrough TVC by Monginis for "cake market expansion”...
A bold commercial propagating a message that "pure vegetarian" cakes can be "tasty", even though they are made without "eggs". A novel thought based on a very strong "insight".
India has World's largest population of "pure vegetarian" people and even other people also follow strictly vegetarian diets on certain days owing to a very strong religious beliefs and rituals. This population cannot have "cakes" which are traditionally known to contain eggs. Even though, cakes are made without eggs, people either don't trust the claim or they think that the eggless cakes would not taste as good as the ones made with eggs. All these factors became a major "stumbling block" and led to limiting the growth of cake market in India. For More details visit at : http://youtu.be/55lzFcylX3E