Marketing video and content creation

http://www.reflectionfilmsonline.com With the increasing need for marketing video to go just beyond a single, one-off piece of content, marketing and fundraising departments should approach their video projects with the mindset of collecting video assets. In other words, marketers and their video producers should approach their projects with the mindset of "How can we extract as many video assets out of this production to have not only for our immediate needs, but for future needs?"

Rachel shares a few thoughts on this subject.