Marketing for microISVs

This is a high-speed ramble through a vast subject at ESWC 2009. In the 45 minutes available I do my best to dispel some of the myths software developers have about marketing and discuss some marketing concepts, including: branding; positioning; pricing; and segmentation. Taking in Harley Davidsons, tinned tomatoes, Coca Cola and food blenders on the way. The first couple of minutes, where I dispel the myth that good software sells itself without marketing, are missing from the video due to a dead camera battery. But you knew that anyway, so I don’t think this detracts much overall. The slides are at: http://successfulsoftware.net/2009/11/23/marketing-for-microisvs/ .