Marketing Automation Tip - Finding Your Perfect Customer

In this Marketing Automation Minute (http://www.genoo.com): How well you know your target audience - your perfect customer - has EVERYTHING to do with the success of your marketing efforts. Learn how you can make sure you're talking directly to them as you utilize marketing automation to follow-up effectively and convert more leads into customers. Kim Albee, President of Genoo, shares the key ingredients you need to know about your perfect customer to help you craft the perfect content to ensure your marketing success.