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Manyon Marketing Makeover 9

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Manyon Marketing Makeover 9

L
Lisa Manyon

11 Views • Sep 17, 2009

Description

Copywriters use a technique called "double readership paths" especially when writing long copy. This allows the marketing material to attract both analytical readers and scanners. Which are you?

Keywords & Tags

#copy #copywriter #copywriting #Lisa #Manyon #Marketing #Makeover #wwwWriteoncreativecom #wwwLisaManyoncom #double #readership #paths #formatting #marketing #advertising #promotions

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